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Books > Arts & Architecture > Industrial / commercial art & design > Fashion design

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Products Environment (Paperback) Loot Price: R896
Discovery Miles 8 960
Repayment Terms: R84 pm x 12*
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Products Environment (Paperback): Armelle Claude, Eric Rabillier, Thierry Petit

Products Environment (Paperback)

Armelle Claude, Eric Rabillier, Thierry Petit

Series: The Fashion Design Process, 5

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Loot Price R896 Discovery Miles 8 960 | Repayment Terms: R84 pm x 12*

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

General

Imprint: Esmod Editions
Country of origin: France
Series: The Fashion Design Process, 5
Release date: July 2017
Authors: Armelle Claude • Eric Rabillier • Thierry Petit
Dimensions: 260 x 210 x 6mm (L x W x T)
Format: Paperback
Pages: 96
ISBN-13: 978-2-909617-49-7
Categories: Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
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LSN: 2-909617-49-1
Barcode: 9782909617497

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