Products Environment (Paperback)

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

General

Imprint:	Esmod Editions
Country of origin:	France
Series:	The Fashion Design Process, 5
Release date:	July 2017
Authors:	Armelle Claude • Eric Rabillier • Thierry Petit
Dimensions:	260 x 210 x 6mm (L x W x T)
Format:	Paperback
Pages:	96
ISBN-13:	978-2-909617-49-7
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > Fashion design
LSN:	2-909617-49-1
Barcode:	9782909617497

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