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Lara Croft - Cyber Heroine (Paperback, /Uncensored Box)
Loot Price: R426
Discovery Miles 4 260
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Lara Croft - Cyber Heroine (Paperback, /Uncensored Box)
Series: Electronic Mediations
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Loot Price R426
Discovery Miles 4 260
Expected to ship within 12 - 17 working days
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Since the game Tomb Raider was first released in 1996, its
protagonist Lara Croft has become an international celebrity. The
virtual archaeologist-adventuress has been featured in various
sequels to the original game, a line of action figures, two
Hollywood films starring Angelina Jolie, forty comic books, a
series of novels, and a variety of clothing, merchandise, and
ephemera. She has appeared on the covers of Time and Newsweek,
spawned innumerable Internet fan sites and a library of adulatory
fan fiction, become a pornographic sex symbol, and even inspired a
look-alike beauty pageant. Astrid Deuber-Mankowsky's groundbreaking
study examines Lara Croft as a cyber heroine - a female body
ubiquitously inhabited by game players, an icon of both female
strength and male objectification, and the virtual future of fame.
Despite Croft's prominence there have been few critical inquiries
into her bridging of the boundary between virtual and real worlds
or the extent to which she reflects and influences the image of
women in digital media. First published in German and revised for
this English-language edition, this book is an innovative analysis
of the multimedia heroine, tracing the top-down marketing
strategies and bottom-up frenzy that precipitated the Lara Croft
phenomenon. For girls and women, Croft is a symbol of empowerment,
a tough and self-assured riot grrl who has opened up the
overwhelmingly masculinized world of computer gaming to female
participants. At the same time, she personifies both heterosexual
male fantasies and the twinned processes of globalization and
cultural imperialism. Drawing on feminist and cultural studies,
Deuber-Mankowsky sees Croft as symptomatic of the new media
environment and its tendency to erase all qualitative difference,
even sexual difference.
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