In this book, film scholars, anthropologists, and critics discuss
star-making in the contemporary Hindi-language film industry in
India, also known as "Bollywood." Drawing on theories of stardom,
globalization, transnationalism, gender, and new media studies, the
chapters explore contemporary Hindi film celebrity. With the rise
of social media and India's increased engagement in the global
economy, Hindi film stars are forging their identities not just
through their on-screen images and magazine and advertising
appearances, but also through an array of media platforms, product
endorsements, setting fashion trends, and involvement in social
causes. Focusing on some of the best-known Indian stars since the
late 1990s, the book discusses the multiplying avenues for forging
a star identity, the strategies industry outsiders adopt to become
stars, and the contradictions and conflicts that such star-making
produces. It addresses questions such as: What traits of
contemporary stars have contributed most to longevity and success
in the industry? How has filmmaking technology and practice altered
the nature of stardom? How has the manufacture of celebrity altered
with the recent appearance of commodity culture in India and the
rise of a hyper-connected global economy? By doing so, it describes
a distinct moment in India and in the world in which stars and
stardom are drawn more closely than ever into the vital events of
global culture. Hindi films and their stars are part of the
national and global entertainment circuits that are bigger and more
competitive than ever. As such, this is a timely book creates
opportunities for examining stardom in other industries and
provides fruitful cross-cultural perspectives on star identities
today. "Grounded in rigorous scholarship as well as a palpable love
of Hindi cinema, this collection of 19 essays on a dizzying array
of contemporary Hindi film stars makes for an informative,
thought-provoking, illuminating, and most of all, a joyful read.
Pushing boundaries of not only global Star Studies but also film
theory as a whole, this de-colonised and de-colonising volume is a
must read for film scholars, students and cinephiles!" Dr. Sunny
Singh, Senior Lecturer - Creative Writing and English Literature,
Sir John Cass School of Art, Architecture & Design, London
Metropolitan University "A wide-ranging overview of Hindi cinema's
filmi firmament today, focussing on its most intriguing and
brightest-burning stars. The variety of approaches to stardom and
celebrity by both established and upcoming scholars reveals a web
of interconnecting stories and concerns that provide fascinating
new insights into the workings of today's Hindi film industry,
while shining fresh light on contemporary India and the world we
live in." Professor Rosie Thomas, Centre for Research and Education
in Arts and Media (CREAM), College of Design, Creative and Digital
Industries, University of Westminster
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