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Nollywood in Glocal Perspective (Paperback, 1st ed. 2019)
Loot Price: R3,179
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Nollywood in Glocal Perspective (Paperback, 1st ed. 2019)
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This book gives a panoramic view of the rise and growth of
Nollywood, Nigeria's movie and home video entertainment industry,
into the second largest and most prolific movie-producing industry
in the world. It offers an analysis of Nollywood's influence as a
local and global cultural force. Scholars from Africa, the African
Diaspora and beyond examine the factors that have shaped
Nollywood's unique story-telling, production, and distribution
system. The volume shows how internal and external economic,
social, cultural and technological changes intersect to define
Nollywood's film-making and entertainment ethos. It is grounded in
sound theoretical perspectives that help readers understand the
texts and subtexts of the industry's emergence, transformation, and
impact. The range of subjects covered span Nollywood's historical
roots in Nigeria pre-colonial traveling/community theatre to
colonial era film-making, and its contemporary spin-offs and
inspired cousins across Africa and in Europe. It illuminates the
interface of artistic, business, cultural and technological
innovation and creativity at the heart of Africa's local and global
pop culture explosion.
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