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Fair Trade Organizations and Social Enterprise - Social Innovation through Hybrid Organization Models (Hardcover)
Loot Price: R4,844
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Fair Trade Organizations and Social Enterprise - Social Innovation through Hybrid Organization Models (Hardcover)
Series: Routledge Studies in Management, Organizations and Society
Expected to ship within 12 - 17 working days
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For several decades, social enterprises have been pioneers in the
conception and implementation of a pathbreaking social innovation:
Fair Trade (FT). Fair Trade Social Enterprises have created a
movement which has challenged mainstream trading practices and
offered development opportunities for disadvantaged producer groups
in the South. Starting from a niche market aimed at convinced
customers, FT has expanded and entered mainstream retailing
outlets, growing in visibility and market share, while
simultaneously experiencing diversification of its organization
models. While pioneer Fair Trade Social Enterprises in the early
years were largely nonprofit organizations relying on voluntary
work, they have become increasingly diversified in terms of legal
forms, governance models and organizational practices. These
diversified models seem to reflect the hybrid nature of FT itself,
through different ways of combining a commercial activity (trading
of FT products), a social mission (support to producers), and an
explicit or implicit political message (often expressed through
education and advocacy). Based on the study of Fair Trade Social
Enterprises across Europe, this book builds a typology of
organization models for FT. Author Benjamin Huybrechts further
examines how the different organization models combine the
economic, social, and political dimensions of FT, and how they
manage the possible tensions between these dimensions. Fair Trade
Organizations and Social Enterprise proposes a range of theoretical
approaches to interpret the diversity of Fair Trade Social
Enterprises and offers concrete avenues for managing social
enterprises and hybrid organizations in general.
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