It s well known that many buyers and sellers active in today s real
estate market experience terms that often confuse them, or worse,
alienate them. To help relieve this discomfort, Property Writes
encourages the use of careful but stimulating language that serves
both broker and client. This isn t rocket science; it s simply
common sense plus sensitivity to the effects of language on
sales.This reference book is an important resource designed to help
real estate pros snag a prospect and do the deal. Creative language
can make a property sound not just attractive but irresistible, and
it may well help you get to the happiest word in all of real
estate: SOLD!"
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