Over the past few decades, relationships between social workers and
the media have become increasingly challenging. Social workers feel
aggrieved by media reporting of their profession and believe that
journalists lack sufficient knowledge and experience of the social
services to report matters adequately and sensitively, whilst some
journalists have urged social workers to adopt a more proactive
public relations strategy. This book, first published in 1991,
analyses the causes and consequences of the negative portrayal of
social work within the media and considers various ways in which
this image might be improved. The authors consider a variety of
developments during the 1990s designed to redress imbalances in
media reporting and present a more accurate picture of social
workers and the people with whom they work. This title remains very
relevant in light of the high profile cases related to the social
service that continue to feature in the British press, and will be
of particular value to students and researchers with an interest in
the relationship between the media and social policy.
General
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