In the current global market, which is turbulent, volatile, and
continuously changing, companies must consistently sustain and
survive during turbulent times. Although Malaysia is paving a way
to adapt to the advancement of technology, one of its biggest
challenges is sourcing the knowledge, skills, and competencies that
will supply solutions to transform Malaysia into high value
competitor for industrial countries. The newest book in the
Entrepreneurship and Global Economic Growth series, Modelling
Economic Growth in Contemporary Malaysia considers the crucial
changes to Malaysian economic areas and social well-being.
Exploring issues from various perspectives including
entrepreneurship, economic, financial, banking, marketing, and
human resource, the chapters cover diverse industries such as IT,
green technology, retailing, banking, tourism and hospitality,
education, logistics, finance, banking, and many others.
Acknowledging that Malaysian companies must embrace the notion that
human capital is a crucial contributor to competitive advantage,
this book brings forward consumers' behavioral issues from the
marketing lens, offering a critical exploration of how money
spending interacts with choices relating to desired products or
services.
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