Technology is a key driver behind the effects of contemporary
globalization on business and other organizations worldwide.
Understanding this phenomena in connection with the impact of
cultural variations can help improve business and product life
cycles in an era in which corporate capital and liquidity buffers
must be increased for unexpected developments in global markets.
Cultural and Technological Influences on Global Business is a
leading publication in its field emphasizing the importance of
deeply exploring the effects of cultures and technologies on the
global business sector. This reference source is beneficial for
professionals, researchers, and practitioners who wish to broaden
their understanding of the direct relationship between culture and
technology in the international business realm.
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