Moby Grape are a genuine cult phenomenon. Their story, a mixture of
myth and truth, is a cautionary tale, a triumph, and a tragedy all
at once. Though they are seen as a symbol of 1960s San Francisco,
Moby Grape were never actually a part of the city s counterculture
movement. Yet they were immersed in it, sharing stages with the
likes of Aretha Franklin, Jimi Hendrix, Sly Stone, and many more.
Moby Grape s five members came together from very different
backgrounds, bursting onto the San Francisco scene in the fall of
1966. With their diverse pedigree, they were nothing less than
musical alchemists, yet they were also rebels. Their blending of
genres within a tight songwriting framework contrasted sharply with
that of many of their SF peers. Following the release of the band s
debut album in 1967, you could see everyone from Ringo Starr to
Jimi Hendrix sporting a `Moby Grape Now! button. But in the months
that followed, they were dogged by mismanagement, bad marketing, a
scandalous drug bust, and general rock n roll mayhem. It seemed
like it was all over in 1969, but in 1971 Moby Grape staged rock s
first full-on reunion. Since then, they have fought to retain
ownership of their own name, while two members of the band
struggled with homelessness and mental illness. Despite all of
this, they produced one of the best albums of the era, and today
they are heralded by countless luminaries of rock music and rock
criticism, from Robert Plant to Robert Christgau, Tom Waits to
Greil Marcus. Drawing on extensive interviews with the surviving
members of the band, What s Big and Purple and Lives in the Ocean?
finally tells the full story of one of the great cult bands of the
60s.
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