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Transmedia Directors - Artistry, Industry and New Audiovisual Aesthetics (Paperback)
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Transmedia Directors - Artistry, Industry and New Audiovisual Aesthetics (Paperback)
Series: New Approaches to Sound, Music, and Media
Expected to ship within 9 - 15 working days
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Transmedia Directors focuses on artist-practitioners who work
across media, platforms and disciplines, including film,
television, music video, commercials and the internet. Working in
the age of media convergence, today's em/impresarios project a
distinctive style that points toward a new contemporary aesthetics.
The media they engage with enrich their practices - through film
and television (with its potential for world-building and sense of
the past and future), music video (with its audiovisual aesthetics
and rhythm), commercials (with their ability to project a message
quickly) and the internet (with its refreshed concepts of audience
and participation), to larger forms like restaurants and amusement
parks (with their materiality alongside today's digital
aesthetics). These directors encourage us to reassess concepts of
authorship, assemblage, transmedia, audiovisual aesthetics and
world-building. Providing a vital resource for scholars and
practitioners, this collection weaves together insights about
artist-practitioners' collaborative processes as well as strategies
for composition, representation, subversion and resistance.
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