As a toast to success, a drowning of sorrows, a rite of passage,
and the fuel for most social activities, alcohol plays a central
role in our culture. Alcohol generates nearly $160 billion in US
revenues annually and is a major source of tax revenue, making the
stakes in the modern debate over its use, misuse, and regulation
staggeringly high. Factor in the costs of alcohol-related illness
and addiction, alcohol-related deaths, evolving social mores, legal
precedents, and increasingly aggressive advertising and marketing
and an already controversial subject becomes a heated, vigorous,
and complicated battle. Synthesizing the divergent,
interdisciplinary perspectives on alcohol sales, regulation, and
consumption into a cohesive whole, Social and Economic Control of
Alcohol: The 21st Amendment in the 21st Century draws on the
expertise of key academic and legal figures to become the seminal
volume in this burgeoning field of inquiry. Amidst a rapidly
changing milieu of regulations, cultures, and emotions, it
objectively re-examines issues surrounding the regulation and sale
of alcohol with unparalleled breadth, depth, and unbiased focus.
The book examines the foundation and basis for our current
regulatory policy and how that foundation has shifted dramatically
with changes in the law, marketing, consumer influence, and the
impact of alcohol on society. With strong and relevant comparisons
to historical studies and evaluations of past legislation, this
book presents a critical analysis and definition of concepts and
applications regarding alcohol control. Double-blind, peer-reviewed
contributions outline specific concerns related to the development
of new laws and policies, and consider how those policies may
affect individuals, organizations, law, and society in general.
Highlighting current findings and trends, this volume allows for a
better understanding of the potential correlation and causal
relationship between regulation, sales, and consumption patterns.
General
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