In today's society, the power of someone's reputation, or
influence, has been turned into a job: that of being a social media
influencer. This role comes with promises, such as aspirational
work, but is rife with challenges, given the controversy that often
surrounds influencers. This is the first book on the regulation of
social media influencers, that brings together legal, economic and
ethical angles to further unveil the implications of influencer
marketing. Thus far, influencers have been under scrutiny for not
disclosing paid advertising, yet their activity has many more
questionable implications. This edited volume combines insights
from law, economics, ethics and communication science to reveal
these implications and propose new ways in which public bodies,
social media companies and citizens ought to relate to influencer
marketing. Academics and students of Law, Economics, Ethics and
Communication Science will find policy making insights in this
collection. In addition, The Regulation of Social Media Influencers
will be essential reading for regulators. Contributors include: E.
Apa, M. de Cock Bunning, S. de Jans, M. de Veirman, R. Ducato, I.
Ebert, C. Fieseler, C. Goanta, L. Hudders, M. Leiser, M.
Leszczynska, D. Mangan, G. Newlands, F. Pflucke, O. Pollicino, S.
Ranchordas, D. Sindermann, E. van den Abeele, S. van der Hof, G.
van Dijck, V. Verdoodt, I. Wildhaber
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