This title takes an in-depth look at Heinz and the business behind
one of the most well-known and exciting food brands today.
Beginning with a single product, horseradish sauce, Heinz has
become a multi-national brand boasting many household products,
including those favourites Baked Beans and Tomato Ketchup. We cover
how Heinz came into being, the successes and failures over the
years, key facts about the industry and their impact on the global
market. Readers will learn about branding and the business world
with Business Matters features. Each one looks at a different
aspect of business and explains it in a clear and concise way for
young readers to follow. Key features give information about the
Brains Behind the Brand, bringing to the forefront those who run
Heinz today and those who have helped build the business in the
past. Ideal for budding young entrepreneurs with an eye for
opportunity! A brilliant read for readers keen to find out how the
business behind the brand works. Other titles in the series
include; Manchester United, YouTube, Virgin, Topshop and ASOS.
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