Buyways - Billboards, Automobiles, and the American Landscape (Paperback)

The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce.
A smart, succinct, and visually compelling history of the billboard in America, "Buyways" traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space.
"Buyways" vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels.
Entertaining and brilliantly illustrated, "Buyways" is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Cultural Spaces
Release date:	February 2004
First published:	2004
Authors:	Catherine Gudis
Dimensions:	229 x 178 x 25mm (L x W x T)
Format:	Paperback
Pages:	350
ISBN-13:	978-0-415-93455-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Books > Earth & environment > Geography > Human geography > General
LSN:	0-415-93455-9
Barcode:	9780415934558

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