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Books > Earth & environment > Geography > Human geography
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Buyways - Billboards, Automobiles, and the American Landscape (Paperback)
Loot Price: R1,602
Discovery Miles 16 020
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Buyways - Billboards, Automobiles, and the American Landscape (Paperback)
Series: Cultural Spaces
Expected to ship within 12 - 17 working days
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The highway has become the buyway. Along the millions of miles the
public travels, advertisers spend billions on images of cola, cars,
vodka, fast food, and swimming pools that blur past us, catching
our fleeting attention and turning the landscape into a corridor of
commerce.
A smart, succinct, and visually compelling history of the billboard
in America, "Buyways" traces how the outdoor advertising industry
changed the face of American commercialism. Taking us from
itinerant bill-stickers of circus posters in the 19th century to
the blinking, beeping, 3-D eyesores of today, Gudis argues that
roadside advertising has turned the landscape itself into a
commodity to be bought and sold as advertising space.
"Buyways" vividly chronicles the battles between environmentalists
and businessmen as well as the response of artists, from New Deal
photographers who satirized the billboard-infested landscape to
commercial artists who embraced the kitsch of it all. It also shows
how advertisers tapped into the American mythology of the open
road, promoting mobile consumption as the American Dream on four
wheels.
Entertaining and brilliantly illustrated, "Buyways" is a vibrant
road map of the new geography of consumption. Also includes an
eight page color insert.
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