0
Your cart

Your cart is empty

Books

Buy Now

Sharing Behavior of Brand Crisis Information on Social Media - A Case Study of Chinese Weibo (Paperback, 1st ed. 2022) Loot Price: R4,103
Discovery Miles 41 030
Sharing Behavior of Brand Crisis Information on Social Media - A Case Study of Chinese Weibo (Paperback, 1st ed. 2022):...

Sharing Behavior of Brand Crisis Information on Social Media - A Case Study of Chinese Weibo (Paperback, 1st ed. 2022)

Changzheng Yang; Translated by Feng Yue, Hanxiong Zhu, Li'e Liang

 (sign in to rate)
Loot Price R4,103 Discovery Miles 41 030 | Repayment Terms: R385 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. The book explores into the fluctuation characteristics of information-sharing behavior, the contextual influence factors, both the static and dynamic mechanism of information-sharing behavior, and regulation measures of crisis information sharing behavior. The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors. The book mainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information  communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.

General

Imprint: Springer Verlag, Singapore
Country of origin: Singapore
Release date: 2023
First published: 2022
Authors: Changzheng Yang
Translators: Feng Yue • Hanxiong Zhu • Li'e Liang
Dimensions: 235 x 155mm (L x W)
Format: Paperback
Pages: 283
Edition: 1st ed. 2022
ISBN-13: 978-981-16-6669-8
Subtitles: Chinese
Categories: Books
Promotions
LSN: 981-16-6669-5
Barcode: 9789811666698

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Cooking Lekka - Comforting Recipes For…
Thameenah Daniels Paperback R300 R269 Discovery Miles 2 690
Being There - Backstories From The…
Tony Leon Paperback R350 R312 Discovery Miles 3 120
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R143 Discovery Miles 1 430
Cooking with Kim Bagley - A South…
Kim Bagley Paperback R390 R339 Discovery Miles 3 390
Behind Prison Walls - Unlocking a Safer…
Edwin Cameron, Rebecca Gore, … Paperback R350 R310 Discovery Miles 3 100
Disciple - Walking With God
Rorisang Thandekiso, Nkhensani Manabe Paperback  (1)
R280 R263 Discovery Miles 2 630
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
R360 R337 Discovery Miles 3 370
Waterboy - Making Sense Of My Son's…
Glynis Horning Paperback R320 R295 Discovery Miles 2 950
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R317 Discovery Miles 3 170
1 Recce: Volume 3 - Onsigbaarheid Is Ons…
Alexander Strachan Paperback R380 R356 Discovery Miles 3 560
Stellenbosch: Murder Town - Two Decades…
Julian Jansen Paperback R360 R337 Discovery Miles 3 370
Imtiaz Sooliman And The Gift Of The…
Shafiq Morton Paperback  (1)
R360 R332 Discovery Miles 3 320

See more

Partners