A Concise Handbook of Movie Industry Economics (Hardcover, New)

This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the efectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Release date:	March 2005
First published:	2005
Editors:	Charles C. Moul
Dimensions:	229 x 152 x 16mm (L x W x T)
Format:	Hardcover
Pages:	224
Edition:	New
ISBN-13:	978-0-521-84384-3
Categories:	Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry Promotions
LSN:	0-521-84384-7
Barcode:	9780521843843

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