Sports now constitute one of the most valuable forms of broadcast
entertainment in today's lucrative international market. This
textbook explains the economics underlying the sports broadcasting
phenomenon. The specific regulatory culture governing sports
broadcasting means that the financial economy of this area has many
unique features. The Economics of Sports Broadcasting provides an
accessible, detailed introduction to all aspects of economics in
this fascinating area. The book contains a wealth of textbook
features and has been written and designed to facilitate student
learning. It includes: questions of ownership, trade and commodity
in sport the historical context for contemporary sports
broadcasting the key players - viewers, TV channels, sponsors,
clubs, event owners and authorities the regulations governing
televised sport the international context for broadcast sport
competition and game theory in sports broadcasting sports
broadcasting's changing landscape of ownership and supply channels.
This book will be useful for courses in media and broadcasting,
economics, sport management and sports development.
General
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