The Visual Identity of the Book - From the Renaissance to the Digital Age

The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services: The aim of the book is to: Interpret current issues in the publishing industry. To provide an overview of the evolution of the visual appearance/identity of the book to nowadays in order to approach and explain current issues; Discuss aspects of visual information and aesthetics of the book.Further discuss reader engagement and personalized publishing services. Introduces promotion strategies and publishing policies based on the above. Provide a methodological framework that can also be used in book business The book can be used as a “manual” for publishing and for the book (in all its forms) of our era (covering a range of issues) with the aim to explain current trends and introduce new promotion methods and publishing strategies.

General

Imprint:	Chandos Publishing (Oxford) Ltd
Country of origin:	United Kingdom
Release date:	May 2024
First published:	2024
Authors:	Christina Banou
Dimensions:	229 x 151mm (L x W)
Pages:	200
ISBN-13:	978-0-443-19167-1
Categories:	Books Promotions
LSN:	0-443-19167-0
Barcode:	9780443191671

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