Even though they are immersed in sex-saturated society, millions of
teens are pledging to remain virgins until their wedding night. How
are evangelical Christians persuading young people to wait until
marriage? Christine J. Gardner looks closely at the language of the
chastity movement and discovers a savvy campaign that uses sex to
'sell' abstinence. Drawing from interviews with evangelical leaders
and teenagers, she examines the strategy to shift from a negative
'just say no' approach to a positive one: 'just say yes' to great
sex within marriage. "Making Chastity Sexy" sheds new light on an
abstinence campaign that has successfully recast a traditionally
feminist idea - 'my body, my choice' - into a powerful message, but
one that Gardner suggests may ultimately reduce evangelicalism's
transformative power. Focusing on the United States, her study also
includes a comparative dimension by examining the export of this
evangelical agenda to sub-Saharan Africa.
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