Dozens of books currently available address some aspect of digital
television, yet almost all of these texts deal exclusively with
engineering and production issues associated with implementing new
hardware and software. "Digital Television: DTV and the Consumer"
offers a pragmatic, more socially oriented basis for understanding
digital television. Beginning with a basic summary of how digital
television works and how it evolved into its present state in the
different television viewing environments (over-the-air, cable and
satellite), author and researcher Book then offers the reader a
more practical understanding of how digital television is currently
being consumed in the household. Additionally, the text presents a
summary of what consumers are saying regarding their digital
television experience and what this data suggests for the future
development of digital television business models.
Unique to this volume are numerous "Innovator Essays" by some of
the industry's digital television pioneers. These insightful essays
- from significant DTV innovators such as Jim Goodmon, president
and CEO of Capitol Broadcasting, home of the first commercial
digital television broadcast - give brief snapshots of critical
moments in the transition and rollout of DTV, while focusing on
what the future holds for consumers and the broadcast and
electronics industries.
The latest entry in Blackwell Publishing's "Media and
Technology" series, "Digital Television: DTV and the Consumer"
provides media students, scholars, and professionals a compelling
perspective of the social and cultural presence of this emerging
technological phenomenon.
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