Since its initial publication, How to Win Friends and Influence
People has sold a total of 15 million copies. The book continues to
sell briskly today, but Carnegie never anticipated the ways in
which the digital age would provide new tools and challenges for
winning friends and influencing people. The advent of social
networking sites, the dominance of email, and the ways in which the
Internet has supplanted face-to-face interactions have made
Carnegie's precepts all the more immediate and vital. Brent Cole,
working in tandem with Dale Carnegie & Associates, Inc., has
reimagined the original book for the digital age, updating and
reframing Carnegie's insights about communication, self expression,
and leadership.
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