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Communicating Emergency Preparedness - Strategies for Creating a Disaster Resilient Public (Hardcover)
Loot Price: R4,037
Discovery Miles 40 370
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Communicating Emergency Preparedness - Strategies for Creating a Disaster Resilient Public (Hardcover)
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Recent events worldwide have made disaster preparedness and
disaster communication to the public a crucial concern. September
11th, the Indian Ocean tsunami, Hurricane Katrina, and other
mega-disasters have highlighted not only a woeful lack of community
awareness of vulnerability but also the absence of a clear protocol
for what to do as events unfold. The first book dedicated solely to
the topic of pre-disaster communication, Communicating Emergency
Preparedness: Strategies for Creating a Disaster Resilient Public
presents the best ways to inform communities about disaster risk
factors, response plans, and emergency procedures without fomenting
panic or paranoia. A public awareness campaign is the critical tool
to help communities prepare themselves and to mitigate the human
and economic impact of disasters. The authors provide an overview
and history of public disaster preparedness education and then
proceed to explore risk management and the development of a
campaign strategy. They include specific instruction on how those
charged with developing these programs can obtain funding from
donors, foundations, and government grants. Real Examples of
Successful Programs The second half of the book features a series
of case studies which identify various public awareness campaigns
that have been successfully conducted in different communities. The
text provides program facts and contact information for those who
designed and executed the campaigns to enable communities to model
their own efforts based on what has worked in the past. Recognizing
that knowledge is the best defense, this comprehensive, practical
resource provides public administration officials, emergency
managers, evacuation coordinators, and community leaders at the
local and national level with the background and tools needed to
plan, design, and carry out effective public disaster preparedness
campaigns.
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