Steaming and Digital Media gives you a concise and direct analysis
to understand a scalable, profitable venture, as well as the common
and hidden pitfalls to avoid in your business. By focusing on both
the business implications and technical differences between online
video and traditional broadcast distribution, you will learn how to
gain significant time-to-market and cost-saving advantages by
effectively using streaming and digital media technologies. As part
of the NAB Executive Technology Briefing series, the book is geared
towards the manager or executive and no technical prerequisite is
required. You can quickly learn the technical speak as well as the
market and business implications. New In The Book: - Consumer
generated content and portals - Distribution of full-length video
content - New distribution outlets for delivering content (Sling,
TiVO, IPTV) - Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data - New industry pricing data
General
Imprint: |
Routledge
|
Country of origin: |
United Kingdom |
Release date: |
March 2016 |
First published: |
2007 |
Authors: |
Dan Rayburn
|
Dimensions: |
229 x 152mm (L x W) |
Format: |
Hardcover
|
Pages: |
264 |
ISBN-13: |
978-1-138-14362-3 |
Categories: |
Books
|
LSN: |
1-138-14362-6 |
Barcode: |
9781138143623 |
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