Academic Planning examines the importance of building a college or
university academic plan alongside the institution's strategic
plan. While the strategic plan outlines the various strategies the
campus has chosen to make itself more financially stable and
compatible with crucial external controls, the most significant
offerings of a campus are its academic products- research,
teaching, service, and intellectual products. It seems apparent
that both plans should be developed alongside each other, but
evidence suggests that in many cases, they are developed
independently. In this book the authors contend that this is a
fundamental mistake.
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