Analyzing Media Messages - Using Quantitative Content Analysis in Research (5th edition)

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	December 2023
Authors:	Daniel Riffe • Stephen Lacy • Brendan R. Watson • Jennette Lovejoy
Dimensions:	229 x 152mm (L x W)
Pages:	264
Edition:	5th edition
ISBN-13:	978-1-03-226467-7
Categories:	Books Promotions
LSN:	1-03-226467-5
Barcode:	9781032264677

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