The fifth edition of this comprehensive and engaging text guides
readers through the essential tools and skills necessary to conduct
quantitative content analysis research. Readers will find a clear
definition of quantitative content analysis and step-by-step
instructions on designing a content analysis study, along with
examples of content analysis studies and journal articles. This
edition has been updated with the latest methods in sampling in the
digital age, computerized content analysis, and the uses of social
media in content analysis research. It maintains the concise,
accessible approach of previous editions while including refreshed
examples and discussions throughout. This is an essential text for
content analysis courses in communication and media studies
programs of all levels, as well as a useful supplementary text in
more general research methods courses.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!