The second edition of Idea Searching examines methods of generating
and identifying ideas, and teaches you to understand what is being
observed and recorded. Using lavish illustrations, concise case
studies and practical examples, it explores how different
experiences, contexts and references are important in identifying
an idea that is appropriate for a particular individual, target
audience or culture. Advocating a step-by-step approach to
generating ideas and brainstorming, it encourages an open mind in
the development of ideas and teaches you to always question
convention. The text is accompanied by a variety of case studies
and examples of work from the world's best contemporary product
designers. It also includes a number of new projects for students,
to encourage further exploration of ideas.
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