Crackling with the personalities, conflicts, and ambitions that
transformed the media from something that followed the news to
something that formed it, The Powers That Be is David Halberstam's
forceful account of the rise of modern media as an instrument of
political power, published here with a new introduction by the
author. Beginning with FDR's masterful use of radio to establish
the sense of a personal, benevolently paternal relationship with
the American people and culminating in the discovery and coverage
of the Watergate break-in, Halberstam tracks the firm establishment
of the media as a potent means of shaping both public opinion and
public policy. He tells the story through vivid, intimate portraits
of the men, women, and politics behind four key media
organizations: CBS and its board chairman William S. Paley; Time
magazine and its cofounder Henry Luce; the Washington Post and
successive publishers Philip Graham and his wife, Katherine; and
the Los Angeles Times and publishers Norman Chandler and his son,
Otis.
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