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Cross-Cultural Consumption - Global Markets, Local Realities (Paperback, New)
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Cross-Cultural Consumption - Global Markets, Local Realities (Paperback, New)
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Goods are imbued with meanings and uses by their producers. When
they are exported, they can act as a means of communication or
domination. However, there is no guarantee that the intentions of
the producer will be recognized, much less respected, by the
consumer from another culture. Cross-Cultural Consumption is a
fascinating guide to the cultural implications of the globalization
of a consumer society. The chapters address topics ranging from the
clothing of colonial subjects in South Africa and the rise of the
hypermarket in Argentina, to the presentation of culture in
international tourist hotels. Through their examination of cultural
imperialism and cultural appropriation of the representation of
otherness and identity, Howes and his contributors show how the
increasingly global flow of goods and images challenges the very
idea of the cultural border and creates new spaces for cultural
invention. Marian Bredin, Concordia University, Constance Classen,
Jean Comaroff, University of Chicago, Mary Crain, University of
Barcelona, Carol Handrickson, Marlboro Colleg
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