In a country that has always prided itself on its toughness,
individuality, and youthful spirit, we share one common thread,
woven through time and unchanged in popularity -- durable cotton
denim jeans. Journey through the history of jeans, from their
invention during the Gold Rush through the turbulent eras that
preceeded the 21st Century. Watch as denim slacks help Americans
define themselves, whether that definition is strong,
unpretentious, pretentious, informal, comfortable, classless, haute
couture, hard-working, or reliable. Also, revisit the craze for
vintage blue jeans, when faded and worn fueled a frenzy of global
buying. Artful photography of denim as seen on bodies, in retail
stores, and in the flea markets of America, add to the thoughful
essays, making this a iconic book certain to be treasured in
fashion circles for decades.
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