-- Do you use a mobile phone?
-- Do you use credit cards or debit cards?
If so, you need to know that a revolution has started that will
impact you sooner than you think, and this book will tell you - the
consumer - what you need to know now.
The reality is that a torrent of advertising and promotional
marketing is heading your way to try to convince you to use new
services on your SmartPhone at retail stores. Perhaps you have
already seen some, or signed up for some.
These new services may seem novel, but this revolution is far more
significant than that. At stake is the future of the credit card
system that moves over $11 Trillion per year from consumers to
retailers. Some of the largest companies in the world think this
system should change, starting now. Other, equally large companies
think everything should stay the same.
These two sides are already lining up on a battlefield, with you
standing in the middle. And, if you are not careful, the first
casualty will be your privacy.
Find out what is happening, how it may effect you, and what you
can do about it. Read The SmartPhone Wallet - Understanding the
Disruption Ahead.
PRAISE FOR THE SMARTPHONE WALLET:
"David Schropfer's consumer-focused look at the emergence of
mobile payments is unique and refreshing. At Morris Advisors, we
believe the keys to the mobile commerce kingdom are not in the
hands of banks or wireless carriers. Consumers and merchants are
ultimately the most critical stakeholders. Mr. Schropfer clearly
articulates for us the consumer value proposition for mobile
payments. I particularly enjoyed his thought provoking description
of how wireless carriers could potentially deliver enhanced value
for consumers while bypassing some of the incumbent payments
industry players. A great read."
Andrew B. Morris
CEO & Founder, Morris Advisors, Inc.
Chair, Alternative Payments Committee, National Retail
Federation's Mobile Retailing Initiative
"The SmartPhone Wallet was a great read. The writing style made it
an easy read. The content and perspective gave some very valuable
insight into future trends of mobile payments. I can't wait for the
next book in this series."
-Meg Collin
Global Telecom Procurement and Sourcing Expert
"You're bombarded with information about mobile financial services
that either expect you to know it all or treat you like a child. In
other words, if you are like most of us then The SmartPhone Wallet
is a book for you. The book will take you through the basics of
payments, mobile networks, the intersection where they meet, and
what this convergence can mean to you. A light yet substantive
read, in the Scientific American style, will educate you enough so
that you can draw your own conclusions and make your own decisions
about the soon-to-be-offered products and services. Learn the
history, the present, the trends; what is important and what is
not. Know the risks, the costs, the business side and the technical
side - enough to benefit you and help others to make the right
decisions."
-Mirek Kula
Co-Founder and CEO, REC-ORDER, LLC
"Just as credit and debit cards have largely displaced cash and
checks, mobile wallets will surely displace physical payment
tenders. The adoption of mobile wallets will be driven by consumer
convenience and value. In "The Smartphone Wallet" David Schropfer
outlines the background and evolving shifts in technology,
financial services, and consumer preferences that converge to
provide the mobile wallet, the next generation of electronic
payments. This is a good read for anyone in the payments
ecosystem."
-Anand Goel
Optimized Payments Consulting
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