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Books > Reference & Interdisciplinary > Communication studies > Media studies
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China's Media Go Global (Paperback)
Loot Price: R1,201
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China's Media Go Global (Paperback)
Series: Internationalizing Media Studies
Expected to ship within 12 - 17 working days
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As part of its 'going out' strategy, China is using the media to
promote its views and vision to the wider world and to counter
negative images in the US-dominated international media. China's
Media Go Global, the first edited collection on this subject,
evaluates how the unprecedented expansion of Chinese media and
communications is changing the global media landscape and the role
of China within it. Each chapter examines a different dimension of
Chinese media's globalization, from newspapers, radio, film and
television, to social media and journalism. Topics include the rise
of Chinese news networks, China Daily as an instrument of China's
public diplomacy and the discussion around the growth of China's
state media in Africa. Other chapters discuss entertainment
television, financial media and the advertising market in China.
Together, this collection of essays offers a comprehensive
evaluation of complex debates concerning the impact of China on the
international media landscape, and makes a distinctive addition to
Chinese media studies, as well as to broader global media
discourses. Beyond its primary readership among academics and
students, China's Media Go Global is aimed at the growing
constituency of general readers, for whom the role of the media in
globalization is of wider interest.
General
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