For everyone interested in starting a record label-to market new
talent or to release and promote their own music-there has never
been a better time to do it
Music can be released, distributed, and promoted for a fraction of
traditional costs. Veteran author and music-business consultant
Daylle Deanna Schwartz (who started and ran her own label) has
rewritten and expanded her classic, "Start & Run Your Own
Record Label," to reflect industry changes and new opportunities
for marketing music in today's climate.
"Start & Run Your Own Record Label" is a comprehensive
guidebook to building a record label, packed with how-to
information about market trends and revenue streams for music
releases. In addition to updated information on physical
distribution, generating publicity, marketing, and promotion, it
also has new information about key issues including:
-Balancing on and offline promotion and marketing
-Making the most of online resources (social-networking sites,
blogs, ringtones, videos, radio, and more)
-Using digital distribution profitably
-Licensing your recordings for use in the media
-Marketing music overseas
Ms. Schwartz has compiled new interviews with top industry
professionals and independent labels-including recording artist CJ
Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel
Glass (founder, Glassnote Entertainment), blogger Perez Hilton,
Scott Lapatine (founder, Stereogum), recording artist Ingrid
Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers,
music-magazine editors, publicists, and others-for the most
up-to-date, authoritative, and practical compendium available.
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