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The Age of Promiscuity - Narrative and Mythological Meme Mutations in Contemporary Cinema and Popular Culture (Hardcover)
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The Age of Promiscuity - Narrative and Mythological Meme Mutations in Contemporary Cinema and Popular Culture (Hardcover)
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This book presents an original and engaging look at contemporary
popular culture, opening with the provocative idea that this is a
day and age of complete exhaustion of ideas, images, stories, and
myths. Questioning the effects of content recycling in cinema and
other media, the author further elaborates on the repurposing of
cultural junk, the reassembling of narratives and myths. The
thought-provoking hypothesis proposed in this research is that we
have entered an age of cultural promiscuity. By analyzing the
mutations of myth-making practices and connecting them with larger
cultural manifestations, the author explains these transformations
as integral to the development of a myth-illogical imagination.
Cinematic and mythological representations in mainstream Hollywood
films have reached a point of amalgamation with no return, which
marks the beginning of a "fourth age of representations," where
signs and meanings are manifested in illogical permutations. This
is more explicit in films that commingle aliens, cowboys, undead
American presidents, and zombie nazis, joining together in the same
narrative ghosts, werewolves, and vampires, aggregating disjoined
storylines and historical fake facts, all coalesced in an orgy of
empty burlesque and infantile masquerades. This interdisciplinary
research combines cultural studies, film criticism, art and myth
interpretations, bringing into the debate multiple concepts from
related fields such as critical theory and media criticism. The
book also opens up to innovative approaches from a wide array of
academic disciplines, offering researchers, students and those
fascinated by the transformations happening in contemporary cinema
an interpretative tool based on a revised dialectic approach. The
conclusion is that we are now victims of a zombie semiotics.
Meaning-making in contemporary culture, politics, and aesthetics is
dominated by a process of incessant desecration of significations,
specific to the total mishmash of representations analyzed here.
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