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Books > Reference & Interdisciplinary > Encyclopaedias & reference works > Reference works
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Consumer Culture - A Reference Handbook (Hardcover, Annotated edition)
Loot Price: R1,965
Discovery Miles 19 650
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Consumer Culture - A Reference Handbook (Hardcover, Annotated edition)
Series: Contemporary World Issues
Expected to ship within 10 - 15 working days
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An engrossing review of the development of global consumerism and
its impact on sociological issues. The phrase "shop till you drop"
has become as American as apple pie and the trend does not appear
to be slowing. Consumer Culture begins with the history of the
consumer culture, which reveals that our fascination with consuming
shows not only the hidden significance of everyday items, such as
sugar and fashionable clothing, but also reveals the uniqueness of
our way of life. Consumer Culture also presents the views of
economists and sociologists who see consumption as an expression of
freedom. The book covers the social impact of consumption,
examining such dubious milestones as physical attacks upon
McDonald's and Starbucks, and best sellers that are critical of
consumption. There is coverage of important research, such as
whether consumers are making rational or impulsive choices and the
effect of advertising on children. Capsule biographies of key
individuals, such as Aaron Montgomery Ward, who pioneered the
modern catalog, and Ray Kroc, founder of McDonald's; important
figures in advertising, such as Helen Rosen Woodward; leaders in
the consumer protection movement, such as Ralph Nader and Florence
Kelley; and more Statistics on U.S. and global consumption trends
including clustering and segmentation in patterns of consumption;
the growth of franchises and malls; shopping behavior by age,
ethnicity, and geographical location; and environmental effects
such as those due to garbage production
General
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