This easy-to-use handbook is an essential resource for anyone who
needs to write English correspondence for an international business
audience. In an engaging, accessible style it integrates the theory
and controversies of intercultural communication with the practical
skills of writing and editing English for those who read it as a
second language. The book emphasizes principles of simplicity and
clarity, proper etiquette, cultural sensitivity, appropriate layout
and typography, and more to increase the chances that a text
prepared by a native English speaker will be better understood by a
non-native speaker. It also updates traditional advice with new
insights into "e-mail culture." Equally useful for students and
professionals in business communication, marketing communication,
and international business, The Elements of International English
Style is filled with realistic examples, problems, and projects,
including: 57 specific tactics to internationalize one's English;
hundreds of before-and-after comparisons showing the effects of
editing for an international audience; models of international
correspondence; practical discussion questions and work projects;
useful resources for further study, including books, articles, and
websites.
General
| Imprint: |
Routledge
|
| Country of origin: |
United Kingdom |
| Release date: |
February 2005 |
| First published: |
2005 |
| Authors: |
Edmond H. Weiss
|
| Dimensions: |
229 x 152 x 18mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
192 |
| Edition: |
New |
| ISBN-13: |
978-0-7656-1571-8 |
| Categories: |
Books
|
| LSN: |
0-7656-1571-1 |
| Barcode: |
9780765615718 |
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