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The Hummer - Myths and Consumer Culture (Paperback)
Loot Price: R1,820
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The Hummer - Myths and Consumer Culture (Paperback)
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The Hummer: Myths and Consumer Culture is a study of the notorious
automobile/sports utility vehicle. Featuring more than fifteen
essays, this collection analyzes the Hummer through a wide array of
disciplines, including material culture, marketing and advertising,
popular culture, military technology, urban planning, and political
economy. It provides a complete overview of the vehicle:
production, marketing aspects, and cultural significance. The only
book of its kind, The Hummer is of great value to cultural studies
and American studies scholars and students, as well as to any
general reader with an interest in contemporary American culture.
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