Books > Social sciences > Sociology, social studies > Social issues > Disability: social aspects
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Branding and Designing Disability - Reconceptualising Disability Studies (Hardcover)
Loot Price: R4,414
Discovery Miles 44 140
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Branding and Designing Disability - Reconceptualising Disability Studies (Hardcover)
Series: Routledge Advances in Disability Studies
Expected to ship within 12 - 17 working days
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Over the past fifty years, design and branding have become
omnipotent in the market and have made their way to other domains
as well. Given their potential to divide humans into categories and
label their worth and value, design and branding can wield immense
but currently unharnessed powers of social change. Groups designed
as devalued can be undesigned, redesigned and rebranded to
seamlessly and equivalently participate in community, work and
civic life. This innovative book argues that disability as a
concept and category is created, reified, and segregated through
current design and branding that begs for creative change.
Transcending models of disability that locate it either as an
embodied medical condition or as a socially constructed entity,
this book challenges the very existence and usefulness of the
category itself. Proposing and illustrating creative and
responsible design, DePoy and Gilson include thinking and action
strategies that are useful and potent for "undesigning",
redesigning, and rebranding to meet the full range of human needs
and to enhance full participation in local through global
communities. Divided into two parts, the first section presents a
critical examination of disability as a designed and branded
phenomenon, exploring what exactly is being designed and branded
and how. The second part investigates the redesign of disability
and provides principles for redesign and rebranding illustrated
with examples from high-tech to place-based sustainable strategies.
The book provides a unique and contemporary framework for thinking
about disability as well as providing relevant design and branding
guidance to designers and engineers interested in embodiment
issues.
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