|
Books > Reference & Interdisciplinary > Communication studies > Media studies
|
Not currently available
Media Effects and Society (Hardcover, 2nd edition)
Loot Price: R4,997
Discovery Miles 49 970
You Save: R348
(7%)
|
|
|
Media Effects and Society (Hardcover, 2nd edition)
Series: Routledge Communication Series
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
|
Grounded in theoretical principle, Media Effects and Society help
students make the connection between mass media and the impact it
has on society as a whole. The text also explores how the
relationship individuals have with media is created, therefore
helping them alleviate its harmful effects and enhance the positive
ones. The range of media effects addressed herein includes news
diffusion, learning from the mass media, socialization of children
and adolescents, influences on public opinion and voting, and
violent and sexually explicit media content. The text examines
relevant research done in these areas and discusses it in a
thorough and accessible manner. It also presents a variety of
theoretical approaches to understanding media effects, including
psychological and content-based theories. In addition, it
demonstrates how theories can guide future research into the
effects of newer mass communication technologies. The second
edition includes a new chapter on effects of entertainment, as well
as text boxes with examples for each chapter, discussion of new
technology effects integrated throughout the chapters, expanded
pedagogy, and updates to the theory and research in the text. These
features enhance the already in-depth analysis Media Effects and
Society provides.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
