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Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Hardcover) Loot Price: R6,024
Discovery Miles 60 240
Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Hardcover): Erik P. Bucy, R....

Sourcebook for Political Communication Research - Methods, Measures, and Analytical Techniques (Hardcover)

Erik P. Bucy, R. Lance Holbert

Series: Routledge Communication Series

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Loot Price R6,024 Discovery Miles 60 240 | Repayment Terms: R565 pm x 12*

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The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis, discourse analysis (focus groups and textual analysis), network and deliberation analysis, comparative study designs, statistical analysis, and measurement issues. It also includes such innovations as the use of advanced statistical techniques, and addresses digital media as a means through which to disseminate as well as study political communication. It considers the use of methods adapted from other disciplines, such as psychology, sociology, and neuroscience.

With contributions from many of the brightest scholars working in the area today, the Sourcebook is a benchmark volume for research, presenting analytical techniques and investigative frameworks for researching political communication. As such, it is a must-have resource for students and researchers working and studying activity in the political sphere.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: December 2010
First published: 2009
Editors: Erik P. Bucy • R. Lance Holbert
Dimensions: 254 x 178 x 41mm (L x W x T)
Format: Hardcover
Pages: 608
ISBN-13: 978-0-415-96495-1
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > General
LSN: 0-415-96495-4
Barcode: 9780415964951

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