Let's be clear: author Ethan Jenkins isn't campaigning for the
total eradication of the word "cute." He just hopes to provide
readers with some equally cute alternatives. In a slight deviation
to the format of Roget's Thesaurus (the synonymic authority since
1851), this book is ablaze with illustrations of unicorns, rainbows
and anything pink. If only there was some short, punchy and
universal word to describe this particular style of design... Maybe
winsome or darling? Dainty or precious? Time to open up The Cute
Thesaurus. The word "cute" - a shortened form of "acute", meaning
shrewd or clever - first appeared in the English language in 1731.
Near-300 years ago, it was a far cry from the etymological
chameleon we know today. Now "cute" is blurted out in so many
contexts, its impact has become forever diluted. On any given day,
one might find themselves saying: "this baby is so cuuute I simply
cannot!", "I think that bartenders kind of cute" or "don't play
cute with me." If you're guilty of using any (or all) of these
regularly, this book will help to claim back your vocabulary. If
it's a friend or family member who needs an articulation
intervention, let this essential reading be the first step on their
road to recovery.
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