A new, researched-based look at how traditional or smaller
companies can better compete with Big Tech on their own
terms—from a Harvard Business School professor and a former
Bloomberg journalist. Companies are fighting the wrong battle. The
consensus has been to learn the best practices from Big Tech and
imitate them. But new paths for growth aren't created by imitation;
they're forged by radical differentiation. In Smart Rivals, Harvard
Business School professor Feng Zhu and former Bloomberg journalist
Bonnie Cao show business leaders how to create new competitive
advantages by offering product features and benefits that tech
giants and other competitors cannot match. Zhu and Cao bring
readers across the globe, revealing how big
conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy
upstarts—an Italian toll payment platform, a Chinese footwear
retailer, a Nigerian media company, and scores of others—have
managed to thrive by tapping into their unique capabilities. Based
on original research and insights gleaned from leaders in a
wide-range of industries, Smart Rivals will help you find new
capabilities that mere imitation could never provide and lead to
new products, services, strategies, and advantages.
General
| Imprint: |
Harvard Business Review Press
|
| Country of origin: |
United States |
| Release date: |
August 2024 |
| Authors: |
Feng Zhu
• Bonnie Yining Cao
|
| Dimensions: |
234 x 155mm (L x W) |
| Pages: |
224 |
| ISBN-13: |
978-1-64782-604-8 |
| Categories: |
Books
Promotions
|
| LSN: |
1-64782-604-7 |
| Barcode: |
9781647826048 |
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