Marginalized due to the deployment of both a highly specialized
jargon and a novel stylistic approach meant to upset established
norms and conventions, Baudrillard's thought has suffered from the
lack of an accessible, consistent and comprehensive exposition able
to make it relevant to diverse contemporary disciplines. As a
result, its impact on architecture has always been confined to
academia. By presenting an introductory but in-depth formalization
of Baudrillard's interest in architecture and related fields, this
book makes intelligible his philosophical premises thus showing,
through the prism of architecture, their relevance and
persuasiveness today. Key concepts such as the object system, the
code, simulation, hyperreality and precession, to name a few, are
addressed in the light of the specially reconceptualized key
construct of ambience, thus emphasizing how the mutual concerns of
architecture, urban studies and cultural studies provide a fertile
ground for debate. Such an approach, which focuses on the
contradictions inherent in contemporary society from the vantage
point of Baudrillard's original involvement in architectural
analysis, philosophy and criticism, is one which students,
practitioners and scholars alike from as diverse disciplines as
architecture, interior design and urban studies - but also fine
art, anthropology, sociology, economics, human geography, social
psychology and cultural studies to start with - will benefit from
immensely.
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