No one in America has done more observing of more people than Dr.
Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading
pundits, prognosticators, and CEOs turn to Luntz to explain the
present and to predict the future. With all the upheavals of recent
events, the plans and priorities of the American people have
undergone a seismic shift. Businesses everywhere are trying to
market products and services during this turbulent time, but only
one man really understands the needs and desires of the New
America. From restaurant booths to voting booths, Luntz has watched
and assessed our private habits, our public interests, and our
hopes and fears. What are the five things Americans want the most?
What do they really want in their daily lives? In their jobs? From
their government? For their families? And how does understanding
what Americans want allow businesses to thrive? Luntz disassembles
the preconceived notions we have about one another and lays all the
pieces of the American condition out in front of us, openly and
honestly, then puts the pieces back together in a way that reflects
the society in which we live. What Americans Really Want...Really
is a real, if sometimes scary, discussion of Americans' secret
hopes, fears, wants, and needs. The research in this book
represents a decade of face-to-face interviews with twenty-five
thousand people and telephone polls with one million more, as well
as the exclusive, first-ever "What Americans Really Want" survey.
What Luntz offers is a glimpse into the American psyche, along with
analysis that will rock assumptions and right business judgment. He
proves that success in virtually any profession demands that we
either understand what Americans really want, or suffer the
consequences. Praise for Frank Luntz: "When Frank Luntz invites you
to talk to his focus group, you talk to his focus group."
--President Barack Obama, spoken on June 28, 2007, to a
PBS-sponsored focus group following the Democratic presidential
debate at Howard University "Frank Luntz understands the American
people better than anyone I know." --Newt Gingrich, former Speaker
of the House "The Nostradamus of pollsters."
--Sir David Frost "America's top companies listen to Frank Luntz
because he understands what customers want and what employees
think. He has a keen sense of the American psyche and an
outstanding command of language that empowers and persuades."
--Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(2)
(4)
(2)
