Public opinion polling is the ultimate democratic process; it gives
every person an equal voice in letting elected leaders know what
they need and want. But in the eyes of the public, polls today are
tarnished. Recent election forecasts have routinely missed the mark
and media coverage of polls has focused solely on their ability to
predict winners and losers. Polls deserve better. In Strength in
Numbers, data journalist G. Elliott Morris argues that the larger
purpose of political polls is to improve democracy, not just
predict elections. Whether used by interest groups, the press or
politicians, polling serves as a pipeline from the governed to the
government, giving citizens influence they would otherwise lack. No
one who believes in democracy can afford to give up on polls; they
should commit, instead, to understanding them better. In a vibrant
history of polling, Morris takes readers from the first semblance
of data-gathering in the ancient world through to the development
of modern-day scientific polling. He explains how the internet and
“big data” have solved many challenges in polling—and created
others. He covers the rise of polling aggregation and methods of
election forecasting, reveals how data can be distorted and
misrepresented, and demystifies the real uncertainty of polling.
Candidly acknowledging where polls have gone wrong in the past,
Morris charts a path for the industry’s future where it can truly
work for the people. Persuasively argued and deeply researched,
Strength in Numbers is an essential guide to understanding and
embracing one of the most important and overlooked democratic
institutions in the United States.
General
| Imprint: |
W W Norton & Co Inc
|
| Country of origin: |
United States |
| Release date: |
July 2023 |
| Authors: |
G. Elliott Morris
|
| Dimensions: |
211 x 140 x 15mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
224 |
| ISBN-13: |
978-1-324-05207-4 |
| Categories: |
Books
|
| LSN: |
1-324-05207-4 |
| Barcode: |
9781324052074 |
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