During the 2015 general election, the contest in Gavin Barwell's
constituency of Croydon Central was by any measure - the amount of
money spent, the frequency of visits by ministers, the volume of
literature delivered or the number of political activists pounding
the streets - one of the most intensive constituency campaigns this
country has ever seen. At the end of it, after an experience both
physically and psychologically gruelling, Gavin had clung on by the
skin of his teeth, and had a story well worth telling.Journalists
produce a great deal of commentary on the leaders of our political
parties, their campaign strategies and key messages. Elections,
however, are won and lost on the pavements of only about 100
so-called marginal constituencies - places like Croydon
Central.This book gives an unparalleled insight into what it's like
to be an MP defending an ultra-marginal seat. It answers questions
such as:Why do activists knock on your door - do they really think
a quick conversation is going to change your mind?What is it like
to find yourself splashed across the front page of a national
newspaper?How do you cope with the very real possibility that you
might be out of a job tomorrow? How to Win a Marginal Seat is a
fascinating behind-the-scenes look at how campaigning is conducted
at the coalface of British politics.
General
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