Multimodal Discourse (Paperback, New)

"Multimodal Discourse" outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialized jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, "design thinking" and "production thinking", the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?

General

Imprint:	Hodder Arnold
Country of origin:	United Kingdom
Release date:	June 2001
First published:	June 2001
Authors:	Gunther Kress • Theo Van Leeuwen
Dimensions:	234 x 156 x 10mm (L x W x T)
Format:	Paperback
Pages:	160
Edition:	New
ISBN-13:	978-0-340-60877-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Promotions
LSN:	0-340-60877-3
Barcode:	9780340608777

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