This volume provides a comprehensive examination of key issues
regarding global communication, focusing particularly on
international news and strategic communication. It addresses those
news factors that influence the newsworthiness of international
events, providing a synthesis of both theoretical and practical
studies that highlight the complicated nature of the international
news selection process. It also deals with international news
coverage, presenting research on the cross-national and
cross-cultural nature of media coverage of global events, in the
interdisciplinary context of research on political communication,
war coverage, new technologies and online communication. The work
concludes with a focus on global strategic communications: in the
age of globalization, global economies and cross-national media
ownership, chapters here provide readers with some of the most
up-to-date research on international advertising, public relations
and other key issues in international communications.
With contributions from many of the leading scholars in the
field of international media communication research, this
collection presents a valuable resource for advancing knowledge and
understanding of the complicated international communication
phenomenon. It will be of value to upper-level undergraduates and
graduate students in mass media and communication programs, and to
scholars whose research focuses on global communication
research.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!