Since its birth in the 1960s, the study of popular culture has come
a long way in defining its object, its purpose, and its place in
academe. Emerging along the margins of a scholarly establishment
that initially dismissed anything popular as unworthy of serious
study-trivial, formulaic, easily digestible, escapist-early
practitioners of the discipline stubbornly set about creating the
theoretical and methodological framework upon which a deeper
understanding could be founded. Through seminal essays that
document the maturation of the field as it gradually made headway
toward legitimacy, "Popular Culture Theory and Methodology"
provides students of popular culture with both the historical
context and the critical apparatus required for further growth.
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