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The Politics of Emotions, Candidates, and Choices (Hardcover, 1st ed. 2016)
Loot Price: R1,532
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The Politics of Emotions, Candidates, and Choices (Hardcover, 1st ed. 2016)
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Anchored in the idea that political campaigns matter to electoral
outcomes, The Politics of Emotions, Candidates and Choices analyzes
the dynamics of emotional voting and decision-making over the
course of three presidential elections between 2004 and 2012. Each
presidential campaign reflects a unique tone and mood, which
influences voters' perceptions of choices and candidate image.
Accounting for the idiosyncratic nature of a campaign environment
and a candidate's message, this analysis isolates specific
emotional dimensions that were influential on voters' appraisals of
specific campaign issues. Relying on the Affective Intelligence
theory and the Transfer-of-Affect thesis to narrate the causal
relationships between voters' emotional responses and issue
appraisals, this book illustrates the specific electoral contexts
when voters' emotions are trusted as political knowledge and
transferred to their beliefs about certain policies.
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